Career Reads

5 books made for your entrepreneurial spirit

Okay, business-savvy bookworms! Bust out your bookmarks and get ready to add these publications to your reading list. These career-minded reads that will change the way you think about entrepreneurship, and maybe even yourself.
1. Lean In: Women, Work and the Will to Lead
By Sheryl Sandberg

Facebook COO Sheryl Sandberg’s book is a follow up to her groundbreaking TEDtalk (You can listen to it here: It brings to light the challenges women face in the business world today and discusses not only the ways that women are held back, but the ways that we hold back ourselves. It’s full of personal accounts and data that exposes gender differences and gives practical, executable advice on how you can achieve your goals in spite of them. This read is all about what women can do as opposed to what we can’t and urges us all to come together in an effort to make the world we live and work in more equal.

If you’re a recent graduate, Sandberg’s latest publication, Lean In for Graduates, is described as, “A handbook that offers instruction and inspiration for the next generation”.

2. Nice Girls Don’t Get the Corner Office: 101 Unconscious Mistakes
   Women Make That Sabotage Their Careers

By Lois P. Frankel

A very interesting read about how women can get in their own way before they’re even out of grade school. Dr. Lois Frankel reveals why some women soar in the workplace and others flounder though 101 unique behaviors that are often ingrained in women as children. Character traits like backing down too easily and explaining too much when asked for information, can actually have negative effects on how women are perceived in the work place.  This book helps you take control of the unconscious actions that could be holding you back and offers strategies that can better your social and business skills.

3. Girl Code: Unlocking Secrets to Success, Sanity, and Happiness for the Female Entrepreneur
By Cara Alwill Leyba
In this book, life coach Cara Alwill Leyba explains why we're more powerful when we connect with each other. The “Girl Code” consists of thinking positively, supporting those around you and believing that you and your colleagues can truly achieve anything you set your minds to. With transparency comes the opportunity to grow, improve and live up to your true potential. This publication contains stories and accounts of the amazing things that can happen when female entrepreneurs join forces to make things happen.  Get ready to build up your fellow lady and become a better business woman!

4. I Shouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know
By Kate White

Bestselling author Kate White shares the secrets to her success as editor-in-chief of a top U.S. magazine. This book offers direct advice to women about their career paths and it’s great for women reentering the workforce, those just starting out or anyone looking for a change. It’s a vibrant read that mixes stories of challenges and successes to paint a portrait of what it looks like to not only reach your goals, but to exceed ones you didn’t know you had.  

5. Leading from the Front: No Excuse Leadership Tactics for Women 
By Angie Morgan and Courtney Lynch

Written by two women entrepreneurs who were once captains in the United States Marine Corp., this book gives strategies and insight born from their intense training serving in a male-dominated sector. They offer 10 key practices to implement in order to become a strong leader. Make decisions easier, improve your focus and be the leader you know you were born to be. This isn’t a, “Men VS. Women” read; it’s about women learning to play to their strengths.

Beauty Defined: The Beauty Blender

The super cute makeup accessory that changed the foundation game

If you’ve been into makeup at all in the past decade, you probably know what a Beautyblender is. These adorable egg-shaped applicators brought a new kind of coverage to the table in 2007. It took the beauty world by storm and has been the recipient of Allure Magazine’s Best of Beauty award seven times. Learn a little bit more about why this foundation sensation is worth every bit of the hoopla.

Behind the Blender
When Rea Ann Silva created the revolutionary Beautyblender, she just wanted to find a way to make makeup look good on high-definition television. She had applied makeup on sets for years and came up with the idea for Beautyblender in a special-effects makeup class while discussing cutting sponges as part of an application technique. Silva says the idea popped into her head like a lightbulb turning on. “I was totally enraptured and I thought, ‘Oh my god, this could be it.’”
Fun fact: Tracee Ellis Ross and her perfectly poreless look played a part in bringing this fantastic invention to the rest of the world. Silva tested her first Beautyblender prototype while working as a makeup artist on the set of Girlfriends, a show Ross starred in before Black-ish.

Why it’s Different
Unlike traditional makeup sponges, the Beautyblender is hydrophilic, which means it's designed to absorb water. Before Beautyblender, most makeup sponges were designed to repel moisture, the idea being that you’d lose product in the sponge otherwise. If you wet the Beautyblender first, which you should, it soaks up the water instead, so there’s no room left in it to absorb your foundation.

How to Use It
The Beautyblender is more versatile than you may think. For starters, it isn’t just for liquid formulas; it can make power products look flawless, too. Brushes simply sweep powder-based products around your face, as opposed to evenly blending them. Applying powder products with a Beautyblender lets you target which areas of your face need more coverage and less shine.

The most effective application technique for the Beautyblender is to lightly tap or dab the product onto your face instead of sweeping or dragging it. It was designed to refresh your look throughout the day by re-blending your existing makeup instead of reapplying. That way, you avoid the possibility of product caking up and potentially clogging your pores. You can also remove makeup mistakes instead of starting all over by dragging a dry Beautyblender across the mishap; it works like an eraser! It’s also great for applying bronzer, sunscreen and even serums and other skincare products. As a standard rule, wash your Beautyblender every few uses with a gentle cleanser. 

Beauty Solutions: Brow Basics

Brows got you baffled? Here are a few tips…

If you’ve got a problem, we’ve got your solution! Beauty Solutions tackles the beauty problems that plague us all, breaking them down so your beauty routine gets a little easier with every article.

Question: How do I shape my eyebrows? How do I fill them in?
Want bang-up brows? We know the way.

Easy, Tweezy - First off, start slow. When it comes to tweezing, once it’s done, you’re going to have to wait a while for those brows to come back. Stick to tweezing hairs that are out of place, but don’t go overboard. Take a step back in the mirror and see how things look every other pluck or so.

Shade Selection - Use the brow product in the shade that is the closest to your actual brow hair color.

The Natural Technique - Brush your brows up and out with a small spoolie brush, so that you can see the natural shape and arch of your brows. Use short, small, dash-like strokes, starting from the bottom of your brow, using light pressure to fill them in. This will mimic your natural hairs in any sparse areas.

Set It Off – Once you’re all filled in, take a little matte shadow in a matching hue to gently fill in sparse spots and use a setting gel to keep your brows just how you want them. Take things a step further with our Brow Define and Lift Duo that will elevate your arch and give you a more defined look. 

The Fab Five: Popular Picks for April

5 products that will make your month marvelous

April showers bring spring wow-ers! Here are some things to get excited about for spring, from fresh new fragrances to skin saving gift sets.
  1. Shine like the flawless diamond you are, inside and out. JAFRA Diamonds Blush is the new flirty playmate coming along for the ride with the oh-so sophisticated JAFRA Diamonds fragrance. Come alive in this chic, cheerful scent created by the renowned perfumer, Marion Costero. It has notes of sparkling pink lady apple, honeysuckle, peony and pink amber that leave an alluring impression, just like you do.
  1. Take your pick for skin perfection with the Royal Jelly Ritual Gift Set. For starters, it includes the Royal Jelly Solar Protection Fluid Broad Spectrum SPF 50 and the Global Longevity Eye Crème. After that, you get to choose either the Royal Jelly Global Longevity Balm or the Global Longevity Crème to join your team. Next, you get to select either the Vitamin Infusions Spot Serum with Vitamin C, the Vitamin Infusions Extra Hydration Serum with Vitamin E or the Vitamin Infusions Pore Minimizer Serum with Vitamin A. Last but not least, you get a Royal Jelly Luxury Lipstick in the shade of your choice and a Luxe Skin Care Bag totally FREE! Talk about an offer that’s already in the bag.
  1. Your hands do all of the talking when it comes to revealing your age. The JAFRA Spa Hand Care Trio is a three step hand care process that that keeps your hands feeling soft and looking young. The first step is the JAFRA Hand Scrub, which polishes away dead skin cells with Jojoba beads and protects your hands from premature again with Winter Cherry, Mung Bean and Fingerleaf Morning Glory extracts. JAFRA Day Care Broad Spectrum SPF 15 protects your hands from the harmful, aging rays of the sun while diminishing sunspots with powerful Chamomile, Mulberry and Honeysuckle extracts. JAFRA Night Care is the third and final step of this hand care process, soothing your skin and relaxing you with the scent of lavender while it hydrates your hands with Shea, Cocoa and Red Mango Seed Butter. This hand care trifecta will make your hands soft and keep your aging hands in check.
  2. Energize and nourish your skin as you unclog your pores and exfoliate dead skin cells. JAFRA's Mud Mask is a blend of mud, or silt, collected from various places including the Dead Sea and freshwater lakes in Eastern Europe. These muds combine to create a synergistic treatment of herbs and minerals that provide a cleansing and detoxifying experience. Dead Sea mineral mud is sourced from the Dead Sea Silt and Glycyrrhiza Glabra, a licorice extract with skin clarifying benefits. It draws out impurities and exfoliates dead surface cells while it improves hydration and restores moisture. Natural clays help detoxify the skin and reduce excess oil, infused with Ayurvedic plant extracts to give you a luminous complexion. The unique combination of all 3 muds creates a composition that is rich in organic materials that are fabulous for your skin. Skin feels fully hydrated and completely rejuvenated.
  1. Get this seasonal sensation before it’s too late! Royal Rose is a classic JAFRA fragrance that rejoins our product line from time to time to brighten our lives. This limited time treat is available in both an oil and a lotion that contain rose extract, keeping your skin soft and moisturized for hours. Royal Rose is a long standing JAFRA favorite, so don’t miss out on this one.
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