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Beauty Scene

Matte About Spring

One of the hottest lip trends this spring is a luxurious, matte lip. While matte lipstick might conjure images of a dry, flaky pout, the newest formulas, like JAFRA’s Full Coverage Matte Lipsticks deliver bold, opaque color while keeping your lips hydrated.  One of the most compelling reasons to try a matte lip is the staying power. This look really lasts! Matte lipsticks in the right formula can give you smoochable lips and true-to-tube color that lasts all day. Matte lips are sophisticated, glamourous and luxurious, and look just as fabulous in natural nude tones as they do bold, bright colors. Try these shades on for size to get you in the mood for spring.

Haute Pink
This spring a bright, fuchsia hue is joining the conversation. Wear it with denim and a t-shirt or on a sexy night out on the town! A great one to try is JAFRA’s Full Coverage Matte Lipstick in Flirt; a glamourous, creamy pink that makes a statement without being overbearing.

Citrus Chic
Try a matte orange lip and be playful and on point at the same time! This isn’t an electric dayglow kind of orange we’re talking about, these hues are far more wearable. Shades can range from coral tones, like JAFRA’s Full Coverage Matte Lipstick in Sunset Coral, to an earthy orange, such as JAFRA’s Full Coverage Matte Lipstick in Crush.

Berry Browns
Rich, dreamy matte brown lips look modern and fresh and they’re in for this spring. From camel colored cashmeres to berry browns like JAFRA’s Full Coverage Matte Lipstick in Love Affair, you’re lips are going to look subtly sophisticated and oh-so-kissable!
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Lifestyle Scene

3 Morning Rituals for Alpha Women

Being an alpha woman -- the boss lady, if you will -- requires a lifestyle that supports full-throttle engagement with your work and world. Guess what? It starts from the moment you open your eyes. Are you a, “I’m not a morning person” person? Try our three AM rituals and we guarantee you’ll get there.
1. Get Out of Bed!
The National Sleep Foundation says we need 7 to9 hours of shut eye each night to be as healthy and productive as possible, so get to bed! But once you’re there and you’re done, c’mon… get up. Get up early, in fact. We recommend at least 30 minutes earlier than usual. That means no more snooze button. Getting up early is essential to all of the other steps that follow. It also sets the tone for your life. You’re not a hapless victim of circumstances, no ma’am; you’re in charge and ahead of the game from the very start. See how relaxing and boss-like that feels?
2. Feed Your Brain
Nope, not by reading social media posts or the news, though those aren’t bad ideas for later. First, fortify your mind and soul by meditating. It’s the secret super power of boss ladies such as Eva Mendes, Jennifer Lopez and Katy Perry. Just take 10 minutes, sit quietly, close your eyes and focus on your breath. That’s meditation. If you want to get fancier, try an app like Simply Being or Headspace. You’ll feel more focused and in control for the entire day. For extra power, take five additional minutes to journal. Either write down your goals for the day (make them realistic and achievable), or do a “Best Possible Self” exercise. Imagine if you were living the absolute ideal life right now. What would that look like? Take a couple of minutes to describe it in detail. This will give you a mood boost and focus your mind on your loftiest ambitions. 
3. Feed Your Body
Most Americans get a paltry one serving of vegetables and fruit a day, says Seattle-based nutritionist Angel Planells, MS, RDN, CD, a spokesperson for the Academy of Nutrition and Dietetics. For optimum mental and physical performance, you should get five. In the AM, too many women rush out the door without eating anything. So, what’s our solution? Drink something and make it plant intensive (a win-win). One of Oprah’s favorite life coaches Martha Beck recommends this vegetable-heavy smoothie in her book, Finding Your Way in a Wild New World.
Gorilla Smoothie
  • 2 cups fruit juice
  • 1 cup ice
  • handful of raw baby spinach leaves
  • 1 tangerine
  • handful of mixed field greens
  • 4 strawberries
  • handful of lettuce
  • 1/3 of a banana
  • handful of wheat grass
  • ½ cup blueberries
  • 3 baby carrots
Directions: Place all ingredients in a blender and blend until smooth. Drink up!
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3 Morning Rituals for Alpha Women
Tips and Tutorials

About Face

It seems so simple. You’re fresh out of the shower, ready to moisturize your body; why not just use your body cream on your face, right? Wrong. Believe it or not, skin care products are specifically formulated for the different parts of your body. That means that what’s good for your feet, back, legs or hands, may not necessarily be good for your face. In fact, nine times out of ten, non-facial products are actually detrimental to the skin on your face. Don’t buy it? Here’s what you can expect:

Clogged Pores
You wouldn’t use spackle to paint your bedroom walls, would you? Imagine the result (a thick, bumpy wall instead of a smooth one). Well, using body lotion on your face is basically the same thing. Body lotion is meant to be applied to the thicker, more durable skin found below your neck and décolletage where it can sink into the holes where moisture has dissipated. If you apply a moisturizer like that to your face, clogged pores are bound to happen. That can lead to breakouts, blackheads and a generally dull complexion.

Irritated Surfaces
Most body products (moisturizers, soaps, cleansers, etc.) contain fragrances, which is why we smell so great when we get out of the shower. However, these added scents aren’t usually non-comedogenic. These sweet smelling additions to the product can be irritating to your face and even cause black heads. The result is red, splotchy and itchy skin. Go for products that have a much lower level of fragrance than your body products.

Dry Patches
pH levels play a big role in your skin looking healthy, hydrated and radiant, especially the skin on your face. pH stands for "potential hydrogen". The skin's barrier, which is known as the acid mantle, is responsible for keeping in oils and moisture while blocking germs, pollution, toxins, and bacteria. Your skin’s acid mantle should be slightly acidic with a pH of about 5.5, but when it's too alkaline, skin becomes dry and sensitive. This keeps your skin from fighting off the enzymes that destroy collagen and cause wrinkles and sagging.  
Using soap on your face that is intended for your other body parts will throw that pH level off. This can make your skin dry, flaky and dull, even if it’s normally oily and acne-prone. A face wash that’s specifically formulated for your skin will keep your pH levels, and your breakouts, in check. Sure it’s an extra investment, but we shudder at the alternative.

Last, but certainly not least, if your skin is in any way sensitive, body creams and washes used on the face can actually cause infection. These usually manifest in the form of a rash. That’s because products developed for the face are designed specifically for that skin. If you use a non-hypoallergenic product on a part of your body other than where it was intended, be prepared for it to come back to bite, or blemish you.
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Fashion Scene

Spring Flings

Spring is in the air, and so are fresh, fab styles from the runway. Designers showed us styles to fit every personality this season. It’s always exciting to see the latest looks from the runway. Each season brings us new colors, patterns, cuts and looks; some more practical for everyday life than others. Here are some of the hottest trends you will definitely want to add to your wardrobe.

Seeing Stripes
Stripes, whether they’re thin, wide, vertical or horizontal, made a strong statement. One of the biggest trends was midi and maxi length dresses with bold, geometric stripes, seen at shows like Carolina Herrera, Lacoste and Opening Ceremony. A tip for wearing this trend; if you have wider hips, opt for vertical stripes which have a slimming and an elongating visual effect.

Saturated Florals
Floral prints are an obvious choice for spring fashion, but this season they make a statement in saturated, 60’s Technicolor hues. Florals were also a go-to for midi and maxi dresses, seen from Rag & Bone, Diane von Furstenberg and Tory Burch.

In the Navy
Sailor and Navy-inspired designs were another big trend. Jackets with a nautical vibe were seen at Proenza Schouler and Tory Burch. Other designers incorporated sailor stripes into tops, pants and dresses.

Nude, beige and skin tone
Another haute trend was all things beige, nude or flesh toned. Dresses both long and short, pant suits, bathing suits, trench coats and more! Beige is no longer boring, it’s fresh and sexy.

Statement Sleeves
Sleeves with spunk are back again, taking your everyday work shirt from ho-hum to fashion forward. Look for sleeves that are split, extended and oversized. The one-shoulder style is also enjoying a comeback.  
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Spring Flings

May Staff Picks

Things are starting to heat up for the season ahead, so we asked our awesome Project Analyst Liliana Aguilar about some of her JAFRA summer faves and here’s what she told us.
What's your favorite JAFRA product for the summer season? 
I love the Royal Jelly Body Complex. It has such a soft, clean smell and it keeps my skin hydrated and feeling extremely smooth.
What’s your favorite JAFRA product to gift to a friend?
I'd have to say the Royal Jelly Gentle Cleansing Milk makes a great gift!
Sun safety first! What's your preferred JAFRA product for sun protection?
I'm all about Royal Jelly! So for this, I'd say the Royal Jelly Solar Protection Fluid.
If you could only wear one makeup product all summer, what would you choose?
This would be the Full Coverage Matte Lipstick in Bare It All. It has such a neutral base color and it goes with any outfit!
What product do you turn to to look cool, even when it's hot?
This would be the Mattifying Primer. It keeps my makeup intact during the summer and it stays on all day without smearing.
What do you use to keep your skin moisturized without feeling heavy in the heat? 
I use the Brightening Dynamics Night Moisture Cream. I apply this at night and when I wake in the morning, my skin feels hydrated and ready to take on the summer heat.  
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