Beauty, Innovation, Inspiration and Opportunity since 1956. Beauty, Innovation, Inspiration and Opportunity since 1956.
Jan Day: Cutting the Ribbon
Jan Day: A Bold Vision

A natural leader with a brave spirit, big heart and bold vision. As a young woman, Jan Day was told she wasn’t glamorous enough to sell makeup.

Jan Day Gathering

Instead of giving up, she envisioned a new kind of beauty company. She and her husband Frank founded JAFRA with a mission to create exceptional products and an inclusive, empowering community open to all.

Since 1956, JAFRA has inspired generations of beauty consultants to reach for their dreams, and our world-class cosmetics have empowered millions to look and feel their best, at any age.

JAFRA Airplane
Our Iconic Name

JAFRA’s iconic name comes from the names of our founders, Jan and her husband Frank.

Jan + Frank = JAFRA
Jan and Frank
Our Malibu Home

JAFRA thrives around the globe, but Malibu will always be our home. This California beach town is where the business first began, where founders Jan and Frank Day hosted glamorous beauty parties, dreamed up gorgeous products and nurtured JAFRA into a savvy, spirited and supportive community. Today, we’ve reopened the doors to Jan and Frank’s house. It serves as our hub for consultants and company events, while strengthening ties to our heritage.

Our Malibu Home
Family 1
Family 2
A Celebration of Family

Our JAFRA family has so much to celebrate: our dynamic people and dazzling products, our beautiful heritage and brilliant future. Jan and Frank Day would be thrilled to see that the vibrant community they created is going strong. Crowning it all is their granddaughter Estel Day and her heartfelt devotion to JAFRA. The multi-talented designer and entrepreneur honors her grandparents’ traditions as she joins us to embrace the JAFRA of tomorrow.

Royal Jelly Expertise
Royal Jelly Milk Balm

The first JAFRA Royal Jelly Milk Balm launched an enduring legacy and is still a favorite. Our breakthrough Royal Jelly RJ X technology has multiplied the power of royal jelly for extraordinary, clinically proven results: skin not only looks younger, it stays that way longer. Today, a JAFRA royal jelly product is sold every 6 seconds

When Jan Day set out to “create the finest product available – at any cost,” she discovered the skin care benefits of royal jelly. This natural elixir transforms an ordinary bee into a queen and provides remarkable benefits for our skin.

Royal Jelly Reviatlize Product Picture.
A Passion for Beauty
Royal Jelly Product Line

Radiant colors, revolutionary formulas, irresistible fragrances. Backed by cutting-edge Research and Development, JAFRA unveils exciting innovations and up-to-the-minute trend statements.

Our beloved favorites, Royal Jelly and Royal Almond, are joined by an ever-changing portfolio of new beauty products

Royal Jelly Boost Product Line
JAFRA Royal Lipstick Product

Powered by exclusive Royal Jelly RJX, our premium JAFRA ROYAL brand offers ultra- luxurious color cosmetics as well as advanced skin care solutions for every concern.

Our History
1956

1956

Founding of JAFRA

As a young couple, Jan and Frank Day start their own direct-selling company in Malibu California.

1957

1957

Launch of Royal Jelly Milk Balm

JAFRA's iconic Royal Jelly Milk Balm is born.

1973

1973

Acquisition By Gillette

JAFRA becomes a subsidiary of Gillette Corporation.

1956

1977

JAFRA Starts Selling Fragrance

JAFRA makes a fragrance debut with Jande Eau de Toilette.

1978

1978

JAFRA Launches in Europe

JAFRA opens market in Germany, Austria, and the Netherlands.

1979

1979

JAFRA Launches in Mexico

JAFRA opens in the Mexico market.

1980

1980

JAFRA Opens Worldwide Headquarters

Worldwide Headquarters opens in Westlake Village, CA.

2004

2004

JAFRA Joins Vorwerk Group

JAFRA joins the Germany-based Vorwerk Group, one of the top direct selling organizations in the world.

2012

2012

Expansion to Indonesia

JAFRA opens Indonesia market with offices in th country's vibrant capital Jakarta.

2018

2018

Launch of JAFRA Royal

JAFRA Royal premium Skin Car and Color collections, powered by Royal Jelly RJx, launch.

2019

2019

JAFRA Comes Home!

JAFRA reopens the doors of Jan and Frank's Malibu home in partnership with their grandaughter, Estel Day.