A natural leader with a brave spirit, big heart and bold vision. As a young woman, Jan Day was told she wasn’t glamorous enough to sell makeup.
Instead of giving up, she envisioned a new kind of beauty company. She and her husband Frank founded JAFRA with a mission to create exceptional products and an inclusive, empowering community open to all.
Since 1956, JAFRA has inspired generations of beauty consultants to reach for their dreams, and our world-class cosmetics have empowered millions to look and feel their best, at any age.
JAFRA’s iconic name comes from the names of our founders, Jan and her husband Frank.
JAFRA thrives around the globe, but Malibu will always be our home. This California beach town is where the business first began, where founders Jan and Frank Day hosted glamorous beauty parties, dreamed up gorgeous products and nurtured JAFRA into a savvy, spirited and supportive community. Today, we’ve reopened the doors to Jan and Frank’s house. It serves as our hub for consultants and company events, while strengthening ties to our heritage.
Our JAFRA family has so much to celebrate: our dynamic people and dazzling products, our beautiful heritage and brilliant future. Jan and Frank Day would be thrilled to see that the vibrant community they created is going strong. Crowning it all is their granddaughter Estel Day and her heartfelt devotion to JAFRA. The multi-talented designer and entrepreneur honors her grandparents’ traditions as she joins us to embrace the JAFRA of tomorrow.
The first JAFRA Royal Jelly Milk Balm launched an enduring legacy and is still a favorite. Our breakthrough Royal Jelly RJ X technology has multiplied the power of royal jelly for extraordinary, clinically proven results: skin not only looks younger, it stays that way longer. Today, a JAFRA royal jelly product is sold every 6 seconds
When Jan Day set out to “create the finest product available – at any cost,” she discovered the skin care benefits of royal jelly. This natural elixir transforms an ordinary bee into a queen and provides remarkable benefits for our skin.
Radiant colors, revolutionary formulas, irresistible fragrances. Backed by cutting-edge Research and Development, JAFRA unveils exciting innovations and up-to-the-minute trend statements. Our beloved favorites, Royal Jelly and Royal Almond, are joined by an ever-changing portfolio of new beauty products.
Powered by exclusive Royal Jelly RJX, our premium JAFRA ROYAL brand offers ultra-luxurious color cosmetics as well as advanced skin care solutions for every concern.
JAFRA does not test its products on animals.
1956Founding of JAFRA
As a young couple, Jan and Frank Day start their own direct-selling company in Malibu California.
1957Launch of Royal Jelly Milk Balm
JAFRA's iconic Royal Jelly Milk Balm is born.
1973Acquisition By Gillette
JAFRA becomes a subsidiary of Gillette Corporation.
1977JAFRA Starts Selling Fragrance
JAFRA makes a fragrance debut with Jande Eau de Toilette.
1978JAFRA Launches in Europe
JAFRA opens market in Germany, Austria, and the Netherlands.
1979JAFRA Launches in Mexico
JAFRA opens in the Mexico market.
1980JAFRA Opens Worldwide Headquarters
Worldwide Headquarters opens in Westlake Village, CA.
2004JAFRA Joins Vorwerk Group
JAFRA joins the Germany-based Vorwerk Group, one of the top direct selling organizations in the world.
2012Expansion to Indonesia
JAFRA opens Indonesia market with offices in th country's vibrant capital Jakarta.
2018Launch of JAFRA Royal
JAFRA Royal premium Skin Car and Color collections, powered by Royal Jelly RJx, launch.
2019JAFRA Comes Home!
JAFRA reopens the doors of Jan and Frank's Malibu home in partnership with their grandaughter, Estel Day.