The year is 1956. Elvis Presley first hits the music scene. Grace Kelly marries Prince Rainier of Monaco. Non-stick frying pans are introduced. And JAFRA is born.
The place is Malibu, California, a beautiful oceanside community along the Pacific coast. The co-founders are a young couple with a vision and a dream, Jan and Frank Day. JAFRA’s unique name was derived by combining its co-founders’ first names (JA + FRA).
Jan and Frank studied the ancient beauty secrets of the Egyptians and the legendary Royal Jelly Milk Balm was born. Royal Jelly became an overnight success and it has remained JAFRA’s signature product to this day. The company expanded to include product collections in Skincare, Fragrance, Makeup and Bath & Body.
The Days’ dedication to empowering women went beyond helping them look and feel their best. JAFRA also provided women the opportunity to sell the JAFRA products as Independent Consultants.
Today, the Day legacy lives on in JAFRA’s mission and values. JAFRA Cosmetics International creates beauty products and business opportunities that cater to all that women need, allowing them to explore, discover, reinvent and reveal their true potential. With the slogan “freedom to be you,” JAFRA celebrates the unique spirit within every woman, and all the things that make her imperfectly perfect and individually beautiful.
JAFRA is committed to achieving its mission of transforming the lives of millions of women around the world!