5 Rules for Saving Your Skin’s Most Vulnerable Area

How to Protect the Skin Around Your Eyes

The skin around your eyes is different from the skin on other parts of your face and body. Since it is thinner and lacks as many oil glands as, say, your nose or forehead, it is more fragile and more easily damaged. It’s no coincidence that we show signs of aging first around the eyes.
 
For perspective, consider this: On average, the skin around your eyes is .05 millimeters thick, whereas on the soles of the feet it is as much as 5 millimeters thick—the eye area is one hundred times as thin, in other words. No wonder it doesn’t stand up well to rubbing, pulling, and harsh cleansing!
 
As with many things in life, it’s easier to prevent damage to that delicate skin than to try to fix it afterward, so here are 5 rules that will help you save your face’s most vulnerable area:
 
Hands off.
The less you pull and rub the skin around your eye area, the longer the skin holds onto its youthful elasticity, meaning less premature sagging and wrinkling.
 
If you have nasal allergies that make your eyes itch, troublesome contact lenses, or a bad habit of rubbing your eyes frequently, address the problem and fix it!
 
Sunglasses, always.
It doesn’t matter what the weather is doing: If you are outside during the day, you are being exposed to the sun’s damaging ultraviolet rays. Sunny or hazy, UV rays get through to damage the skin.
 
Your first line of defense is a pair of sunglasses appropriate to the weather conditions. Make sure the lens and frame are large enough to fully cover the undereye area. Wrapped styles are best for fully sheltering the skin from exposure.
 
Bonus: Protecting the eye itself from UV exposure slows down the formation of sight-stealing cataracts.
 
Wear sunscreen.
After your sunglasses, your second line of defense against UV exposure is an SPF of at least 30. Apply a small amount of sunscreen carefully around the eye socket, avoiding the eyelids. Pat it on gently, don’t rub.
 
Skip exfoliation.
Don’t use products that contain exfoliating grains, foaming cleansers, or use any kind of scrubbing tool around the eye. This isn’t a part of your face that needs a lot of cleansing, other than makeup removal.
 
Find a remover formula that will allow you to wipe away the day’s makeup with only one or two swipes. A drop or two of baby oil or similar product on a damp cotton pad works well. You might even consider using a drop of baby shampoo on a wet cotton swab to wipe along the eyelash line, because this has the added benefit of helping to prevent the irritating inflammatory eyelid condition known as blepharitis.
 
Once your eye makeup is off, continue with your normal evening beauty ritual.
 
Choose the right products.
You want to use a richer, creamier specialty formulation around the eye because of the skin’s dearth of oil glands there. Opt for eye crèmes that boost hydration, since this area needs extra moisture. It’s when you are dehydrated that dark eye circles are most noticeable.
 
Likewise, look for a product that contains peptides, protein molecules that help rebuild the natural collagen, improving firmness and minimizing wrinkles.
 
It’s fine to use products that reduce undereye puffiness or darkness, too, but pat them on very gently with the tip of your finger rather than vigorously massaging them in.

Holiday Makeup

From smoky to sparkling, this guide’s for you!

‘Tis the season… That special time of year when everything around you shines – and you should, too! After all, between the office parties, family tree-trimmings and cocktail soirees with friends, your regular makeup routine just won’t do. Now’s the time to turn up the volume and turn to the red carpet for some over the top inspiration! Try these five looks for a season that sparkles!
 
Go for the gold
A little extra highlighter never hurt anyone – especially during the holiday season. Up your makeup game with a bold, gold shimmer that radiates all over and you’ll light up every room you walk into. Luminous!
 
Smoldering smoky eyes…
Add a dramatic flair to any ensemble. Choose a palette that works for your skin tone and suits your outfit and have at it. This is a guaranteed way to make a simple statement. And that is, ‘I’m sexy!’
 
Red Velvet
Luscious red lips have a home at the holidays. From cherry red to merlot-inspired magenta, let your pout sing for the season. It won’t go unnoticed.
 
Be the toast of the town!
If a glittering dress or dazzling jewelry is the star of your ensemble, keep your makeup palette simple, but sparkling. Champagne-inspired neutral hues are a cohesive compliment to looks with over the top sizzle.
 
Make it midnight, all night!
Dark blues are on trend this year, and while it’s perfectly acceptable to keep it on the eyes and nails, try it on your lips for a high impact, high-fashion pop!
 
Lined eyes and loud lashes
Nothing brightens your eye quite like thick, luscious lashes on a tight lined lid. Keep the rest of your look simple – light blush with a barely there gloss -- and let your eyes take center stage for a fresh-faced glow.

The Do’s and Don’ts of Brow Shaping

Tips for achieving perfect face-framing eyebrows

We’re in the thick of a full eyebrow trend! Everyone has been growing them out from Gwen Stefani to Beyonce, JLO and Adele—and the results are beautiful. Sure trends go in cycles, and this cycle is about fuller brows that look modern, create a more youthful look and require a lot less plucking. Well-shaped full brows are a standout beauty asset as they frame the eyes and draw attention to the face.  

Whether your brows are thick or thin, ultimately it’s important that their shape and maintenance compliment your features. Untamed or poorly shaped brows can be an unpleasant distraction to our looks and influence the way others read our facial expressions.

Eyebrow Don’ts

The problem with skinny, over-plucked brows is that the look can be harsh or edgy. They draw attention to lines and creases around the eyes. Brows plucked into unnatural half circles - usually intended to make eyes look larger, actually result in what are often called “surprise” eyebrows. Brows that arch upwards at the ends give the impression of “angry” eyes. Set too far apart they make the nose seem larger. When the ends swing downward, eyes look droopy. Brows that stop short and don’t extend to the outer edge of the eye, make eyes appear smaller. Untamed brows or brows that are densely filled in with product are also highly distractive. And pale, sparse brows which have no color, keep a face from standing out.

Eyebrow Do’s

Modern full brows with a natural arch not only draw positive attention to eyes, they also lessen the need for eye makeup. To grow your brows out, hide your tweezers for at least three months before you do any shaping. Then only remove the hairs necessary to open the outer arch of the brow and any strays that appear between them. Brows are such an important face asset that if you don’t find handling tweezers easy, seek out a professional to shape your brows for you once you’ve grown them out. That way it will be easier to maintain them on your own. Just be sure to bring photos of the look you are going for to get the best results.
 

Under-Eye S.O.S

Save yourself from puffy eye embarrassment!

The skin beneath our eyes, (also known as the under eye area) is one of the first features to show the signs of aging: wrinkles, puffiness and dark circles to name a few. While we can hide behind sunglasses outside, the truth is revealed once we take them off inside. Here are some tips to get younger-looking, vibrant eyes everyday:

Check your lifestyle

The first step to younger looking eyes is to make a few lifestyle changes, and the first is to limit the amount of salt in your diet (which can puff you up and dehydrate you) and increase your water intake. Alcohol can also contribute to puffiness and can interfere with much needed beauty sleep as well. Speaking of sleep, try using two pillows at night to elevate your face, which helps reduce puffy eyes because it limits fluid build-up in your lower lids.

Treat wrinkles at night

Under-eye wrinkles and crepey skin are some of the biggest contributors to looking older and tired. Treat these at night with an eye concentrate that deeply moisturizes the delicate skin under your eyes like JAFRA’s Royal Jelly Eye Concentrate Capsules.

Awaken, de-puff and smooth in the morning

Upon awaking, place cold spoons under your eyes (you can use ice cubes as well) to help revive your eyes and reduce any swelling. Follow with an eye cream that will smooth, firm and brighten not only under your eyes, but crow’s feet as well (and prep the area for makeup). One to try is JAFRA’s Royal Jelly Global Longevity Eye Crème - a multitasking anti-aging eye crème that combines their exclusive RoyalActive Peptide with proven anti-aging ingredients to give your eyes a more youthful appearance. 

Create illusions with makeup

Once your eyes are prepped for makeup, choose a creamy concealer with yellow undertones to help camouflage dark circles. Next, avoid dark colors on your eyelid, and instead opt for nude or champagne tones to open up your eyes and draw the focus upwards, away from your under eye area.
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