The Meaning of Freedom

JAFRA Employees get personal with our motto

“Freedom to be you” is more than just a slogan here at JAFRA, it’s a belief we have as a company. Every day we strive to create more opportunities for women to have the ability to live the lives they dream of living. But enough about us; see what some of our JAFRA Staff members had to say about our motto and what it means to them.
 
“…To be myself, to be able to express myself, to step out without fears, without approvals, to live my life the way I want to, to the fullest; to be unique, to be the one in a billion. When we are ourselves we put something beautiful into the world that was not there before and we come to a point where we don't need to impress anybody but ourself. This is the freedom to be ME.”

       - Ana Cuadra
        CRT Quality Assurance Analyst
 

“Freedom to be me means the ability to express myself and exercise my passions. It allows me to take risks and see the possibilities within my reach.  I am able to take charge of my future, learn from my mistakes, and continue to strive for success.”

       - Liliana Aguilar
        Project Analyst, WW IT 
 
 
’Freedom to be you’ personally means the ability to express myself without worrying about judgement. I feel like it enables and encourages me to try new trends and step out of my comfort zone so that I can embrace every part that makes me, me. Whether it is in fashion, beauty or in any aspect of my life, I feel that ‘Freedom to be you’ encourages me to get in touch with myself and explore different things.”
 
       - Fernanda Barragan
         Marketing Coordinator
 

"’Freedom to be you’ means that I am on my own life journey, driving in my own lane. Some days I'm speeding down the road, and other days I'm cruising on the Pacific Coast Highway, stopping to enjoy the view.  It is the realization and acceptance that I may not follow the same path traveled by previous generations, my friends, or even my millennial peers. It is the freedom to change career paths at 30, or travel with 20 strangers who have become lifelong friends to Ireland for two weeks. It means living in the city with the hustle and bustle, enjoying Sunday brunch with girlfriends or checking out the latest LA hot spots, but enjoying long weekends away to the desert or in the mountains. It means valuing and appreciating experiences, friendships and freedom that I have been given in life and not to waste it.”
 
       - Christina Martin
         
HR Executive Assistant

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