Beauty Defined: The Beauty Blender

The super cute makeup accessory that changed the foundation game

If you’ve been into makeup at all in the past decade, you probably know what a Beautyblender is. These adorable egg-shaped applicators brought a new kind of coverage to the table in 2007. It took the beauty world by storm and has been the recipient of Allure Magazine’s Best of Beauty award seven times. Learn a little bit more about why this foundation sensation is worth every bit of the hoopla.

Behind the Blender
When Rea Ann Silva created the revolutionary Beautyblender, she just wanted to find a way to make makeup look good on high-definition television. She had applied makeup on sets for years and came up with the idea for Beautyblender in a special-effects makeup class while discussing cutting sponges as part of an application technique. Silva says the idea popped into her head like a lightbulb turning on. “I was totally enraptured and I thought, ‘Oh my god, this could be it.’”
Fun fact: Tracee Ellis Ross and her perfectly poreless look played a part in bringing this fantastic invention to the rest of the world. Silva tested her first Beautyblender prototype while working as a makeup artist on the set of Girlfriends, a show Ross starred in before Black-ish.

Why it’s Different
Unlike traditional makeup sponges, the Beautyblender is hydrophilic, which means it's designed to absorb water. Before Beautyblender, most makeup sponges were designed to repel moisture, the idea being that you’d lose product in the sponge otherwise. If you wet the Beautyblender first, which you should, it soaks up the water instead, so there’s no room left in it to absorb your foundation.

How to Use It
The Beautyblender is more versatile than you may think. For starters, it isn’t just for liquid formulas; it can make power products look flawless, too. Brushes simply sweep powder-based products around your face, as opposed to evenly blending them. Applying powder products with a Beautyblender lets you target which areas of your face need more coverage and less shine.

The most effective application technique for the Beautyblender is to lightly tap or dab the product onto your face instead of sweeping or dragging it. It was designed to refresh your look throughout the day by re-blending your existing makeup instead of reapplying. That way, you avoid the possibility of product caking up and potentially clogging your pores. You can also remove makeup mistakes instead of starting all over by dragging a dry Beautyblender across the mishap; it works like an eraser! It’s also great for applying bronzer, sunscreen and even serums and other skincare products. As a standard rule, wash your Beautyblender every few uses with a gentle cleanser. 

Beauty Solutions: Brow Basics

Brows got you baffled? Here are a few tips…

If you’ve got a problem, we’ve got your solution! Beauty Solutions tackles the beauty problems that plague us all, breaking them down so your beauty routine gets a little easier with every article.

Question: How do I shape my eyebrows? How do I fill them in?
Want bang-up brows? We know the way.

Easy, Tweezy - First off, start slow. When it comes to tweezing, once it’s done, you’re going to have to wait a while for those brows to come back. Stick to tweezing hairs that are out of place, but don’t go overboard. Take a step back in the mirror and see how things look every other pluck or so.

Shade Selection - Use the brow product in the shade that is the closest to your actual brow hair color.

The Natural Technique - Brush your brows up and out with a small spoolie brush, so that you can see the natural shape and arch of your brows. Use short, small, dash-like strokes, starting from the bottom of your brow, using light pressure to fill them in. This will mimic your natural hairs in any sparse areas.

Set It Off – Once you’re all filled in, take a little matte shadow in a matching hue to gently fill in sparse spots and use a setting gel to keep your brows just how you want them. Take things a step further with our Brow Define and Lift Duo that will elevate your arch and give you a more defined look. 


What you need to know about the most sought after skin care solution of the year

There’s a reason that face masks are the #1 searched skin care trend of 2017 so far; they work. Whether your face is dry, oily or dull, there’s a serum, solution or deep cleaning mask out there ready to remedy the problem. Some special masks even do everything at once, which is why smart women have begun combining them. That’s right; #multimasking is an actual thing. With so many vast and varied problem solvers in the mask game, there’s no point in under indulging! Instead, sit back, relax and get ready to rejuvenate with one, or all of these amazing masks. It’s also worth noting that all but one of these masks originally hails from Korea, which is the go-to for serious skin care solutions.

Get Fizzy With It
Pour yourself a glass of bubbly and treat your face to a similar sensation. Fizzy or foaming masks bubble up when exposed to oxygen, deep cleaning your pores and penetrating your skin with active ingredients designed to leave you feeling fresh and tingly.

Splish Splash
Splash masks offer a new twist on an old tradition. Derived from 20-minute rice milk soaks, these quick fixes deliver the same nutrients in just 20 seconds! After washing your face, simply splash the mask on, and that’s it! These leave-on tonics provide extended benefits, as they soak into your skin over time, sometimes overnight depending on the mask.

Under the Sheets
It’s no wonder our third trend du jour has a special place in our hearts, and on our faces. Known to brighten, smooth and hydrate your skin for a glowing complexion, sheet masks are the triple threat of masking. Simply lay one on your face and reap the powerful, nutrient-rich benefits.

Back to Basics
Going all the way back to ancient Egypt, clay masks are still the simplest way to get maximum skin care impact. If you’re in need of a quick and easy detox, there’s nothing like a clay mask to clean deep and get rid of toxins. Try one like JAFRA’s Clear Complexion Clarifying Mask and you’ll be soft, smooth and blackhead-free in as little as 10 minutes!

Spring Mark Makers

The hottest makeup trends for spring

Fashion trends for spring showed us a variety of fashion options; from bright, bold, statement making prints and colors, to anything but-boring beige, khaki and nude hues. Makeup trends are following suit with similar trends. Here are some of the hottest makeup looks to try this season.

Vivid Cheeks
This season blush wasn’t used just to create a healthy glow on the runway, it was meant to be noticed. Bright pink and rose blush tones were swept from the apples of the cheeks to the upper cheek bones, reminiscent of an 80s high school style.

Loud Lips
Similar to bright cheeks, lips will be lively and bright this season. Models wore creamy, matte lipsticks in saturated hues like fuchsia, orange, purple, red and even  used contrasting shades to color-block the top and bottom lip. This season you can give your nude gloss a break and enjoy the colors.

Glossy Glow
Another hot trend was glowing skin thanks to pearlized highlighters, shimmer and moisture balms. Highlighter was added to the upper cheekbones, forehead, temples and inner corners of the eyes for an added shine.

Eye Catchers
Eye makeup this spring is all about adding a pop of color; meaning electric blue, green, yellow, pink or even orange. Models were seen with bright hues swept across the entire lid and just below the eyebrows. You can make this look yours by adding a thin swipe of color to your upper or lower lash line.
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