JAFRA U.S. steps up the fight against heart disease with increased support of the American Heart Association's GO RED for women movement.

JAFRA USA is proud of its official support of Go Red for Women, the American Heart Association's (AHA) call to increase awareness of heart disease and to inspire women to take charge of their heart health. The American Heart Association is the largest voluntary health organization fighting heart disease, stroke and other cardiovascular diseases, which claim over 461,000 female lives every year. The American Heart Association's Go Red for Women movement raises women's awareness of their risk for heart disease and helps them learn - and take action to reduce - their personal risk for heart disease.

JAFRA USA is doing its part to help the American Heart Association reach its near-term goal by educating and training its independent consultants about heart health and providing them a "Go Red" training kit which includes the tools they need to educate their clients about how to be beautiful and healthy, inside and out. Heart health training also will be accomplished through newsletters, sales meetings, and a series of leaflets. A sales consultant fact sheet will provide consultants with a blue print for how to discuss the JAFRA and AHA partnership at parties.

In addition, throughout the year JAFRA will donate one dollar from the sale of seasonal products in which part of the purchasing price will be earmarked for donation to the cause. JAFRA USA's goal is to raise a total of $75,000 to help fight heart disease research, treatment and education.