JAFRA Management Board

Dr. Friedrich Kroos
President & Chief Executive Officer of JAFRA Cosmetics International
Dr. Friedrich Kroos was appointed President and Chief Executive Officer of JAFRA Cosmetics International, Inc. (JAFRA), effective January 19, 2009. Based in Westlake Village, California, JAFRA is one of the largest direct sales companies of skin care, beauty and fragrance products in the world, offering its consultants a flexible selling system and a compensation plan that offers compelling career and income opportunities. JAFRA is a division of the Vorwerk Group, a German-based, international direct sales supplier of superior products for the home.

Dr. Kroos reports directly to the Executive Board of Vorwerk and is responsible for the overall management of JAFRA, which currently has an international network of more than 500,000 independent consultants worldwide. Working closely with the JAFRA Management Board, Kroos oversees the development and implementation of JAFRA's ongoing business strategies.

Kroos came to JAFRA in March 2007 as Senior Vice President of Worldwide Operations and Business Development. Shortly after joining JAFRA he assumed, as well, responsibility for the European markets. Prior to joining JAFRA, he worked for 12 years in various management level positions within the Vorwerk Group, where he developed a keen understanding of the international direct sales industry and what is needed to help ensure a consultants' success.

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