JAFRA began transforming the beauty sales environment in August 1956. The place was Malibu, California, then a small seaside community on the Pacific Ocean.
A young couple, Jan and Frank (JA FRA ) Day, had studied beauty secrets reaching back to ancient Egypt. They created a unique skin care product:: Royal Jelly.
That was the beginning of JAFRA. Over time, a full line of innovative skin care products, cosmetics and fragrances were developed, dedicated to women looking and feeling their best.
But JAFRA has always been about more than beautiful skin. Jan and Frank Day were passionate about creating a beautiful opportunity for women.
An opportunity that would let women set their own goals and be rewarded for their achievements.
Today, the Day legacy lives on in JAFRA’s mission and philosophy. JAFRA Cosmetics International is committed to offering the very best skin care, cosmetics and fragrances as well as a real income and professional opportunity to its independent consultants around the world. This is why we are committed to our motto "JAFRA THE POWER TO TRANSFORM LIVES."